Number of pages: 468

Dimension: 6 x 1.06 x 9 inches

You've Built the Foundation. Now It's Time to Launch, Sell, and Scale.

You completed the strategic work most product entrepreneurs skip. You validated your market, developed your product, established your brand, and built solid financial foundations. You have clarity where others have confusion.
But strategic foundations don't generate revenue. They don't build customer relationships or create the systems that turn a good idea into a sustainable business.

That's the gap Book 2 bridges.

Start & Scale A Profitable Product-Based Business (Book 2) transforms your preparation into execution, your strategy into sales, and your readiness into profitability. This is where your business starts generating actual revenue.

The Execution Framework
Book 2 focuses exclusively on operational execution—the systems, tactics, and capabilities that transform strategic foundations into growth. You'll master critical domains in logical sequence, because you can't optimize what doesn't exist or scale what isn't working.

What You'll Master

• Digital Marketing Fundamentals – Understand what actually drives online product sales versus vanity metrics.
• Strategic Marketing – Build integrated strategies that consistently attract and convert ideal customers.
• Pre-Launch Strategy – Build anticipation and momentum, validating final assumptions before launch.
• Email Marketing – Develop automated sequences converting subscribers into customers and campaigns driving consistent sales.
• Influencer Marketing – Identify the right partners and structure collaborations that generate profitable sales.
• User-Generated Content – Transform satisfied customers into your most effective marketing channel.
• Selecting Your Online Selling Platform – Evaluate Shopify, WooCommerce, Amazon, and others based on your specific needs and growth plans.
• Analytics That Matter – Learn which metrics actually matter and how to use data for better decisions.
• Revenue-Driving Website Content – Create product descriptions and copy that convert browsers into buyers.
• Website Optimization – Improve conversion rates, reduce cart abandonment, and maximize revenue through systematic testing.
• Customer Service Excellence – Build systems turning service interactions into competitive advantages, driving repeat purchases.
• Strategic Planning That Works – Maintain focus through quarterly planning, prioritizing high-impact activities.
• Third-Party Logistics – Understand when to transition from self-fulfillment to 3PLs handling growing order volumes.
• Strategic Team Building – Navigate first hires and build teams supporting sustainable growth.

Implementation, Not Theory

Every chapter provides actionable frameworks and practical tools you can implement immediately. This requires different engagement than Book 1—operational execution happens in the real world, with real customers and real consequences.
You'll need commitment to implementation, willingness to invest in growth, data-driven decision making, and adaptability as platforms evolve.

Your Transformation
By completing Book 2, you'll have a functioning, growing operation with established marketing channels, optimized sales processes, and excellent customer service.

You'll move from an entrepreneur with potential to a business owner with revenue. From strategic foundations to operational execution. From ready to profitable.